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About Me

Strategically applying diverse product development approaches and design disciplines to create products that deliver real value and meaningful impact.

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My Story

I bring comprehensive expertise in product and brand development, with proven experience revitalizing established brands and building compelling identities from the ground up. As a strategic leader, I guide the complete product development journey across both physical and digital platforms - from research and concept development through production and go-to-market strategy. Over the past five years, I've specialized in digital product strategy at Wix serving 250+ million users and mobile gaming consulting. My approach is rooted in creative, innovative design thinking, powered by collaborative teamwork.

Passionate about diverse design disciplines - visual communications, user experience, digital design, lifestyle aesthetics, color psychology, materials research, and AI-driven content systems.

Honors & Awards

Graduated with honors - M.Des, Master's design degree, Shenkar college, 2020.

Ben & Lilian Award for excellence in study - B.Des, Bachelor's design degree, Shenkar college, 2006.

Best Baby and Toddler Gear by mum - Mealtime Monkey, Newborn gym, Activity laptoy - BRONZE 2018

Best Baby and Toddler Gear by mum - tropical orchestra arch- GOLD 2017

Design award "Ot Haitzov"- Industrial design Category - Musical boat 2016

LBP- loved by parents - Musical boat - GOLD 2016
Made for moms toy award - Musical boat - GOLD 2016

Junior design awards - Musical boat - SILVER 2016

BANTA AWARDS - Musical boat - Highly recommended 2016

Best Baby and Toddler Gear by mum - Musical sleepy owl - SILVER 2016

Mother & baby award - Best product for a new born - Musical sleepy owl- BRONZE 2016

Design boom - Design for death - digital-memorial-cemetery – Shortlisted 2013
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