Design Leadership | Product Management
A leading global company specializing in developmental toys and baby products, recognized with multiple awards and available in over 35 countries worldwide.
Collection design
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Establish the appearance of new collections - storytelling, characters, color palette, patterns, fabrics and materials.
The latest Taf Toys collection I created was telling the story of three friends in the north pole - a penguin, a bear and a seal. Together they created a world full of colors and elements which referred to one of the most updated nursery trends.
Illustrations by Meirav Barzilay.
Product development
In charge of the design process from research to briefing, concept, and design for industrialization to the end product. The concept of the brand strategy emphasis easier parenting.
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Musical boat cot toy
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The musical soothing toy is specially designed to be used in 3 stages. This toy will help to soothe the baby at bedtime, engage during playtime, and encourage the baby to crawl after it helping the baby to develop along the way!
The "night mode" with a soothing melody, including the sounds of nature and water streams soothes the baby before bedtime.
The "day mode", with playful melodies, is designed for baby's development and enjoyment.
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Musical newborn cosy gym
Innovative cosy gym, specially designed for newborns and will adapt as baby grows, with music, lights and plenty of play activities.
Extra padded play mat that easily turns into baby's cosy mat and a cosy gym. Adjustable arches with unique positioning system to allow easy interaction with baby.
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Musical sleepy pal​
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The musical sleepy pals are a delightful, cozy first toy for baby that can soothe and calm at bedtime and entertain the baby during the day.
It can be used as a crib soother, as an activity attachment toy, and as a glowing night light.
It is activated by pulling the teether or by pressing the light bulb.
Tropical orchestra arch
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This is a flexible pram arch with fascinating musical toys; it stimulates the baby's discovery of sounds,
It is designed for the development of the baby's senses and motor skills.
The arch's toys feature a variety of musical sounds;
A rattling monkey, chime bells with a teether, and a clip-clap cymbal pineapple toy.
Watermelon sunshade
The 3 in 1 UV protective stroller shade has been tested and rated at UPF 50+, providing the baby with the best protection from the sun’s harmful rays. The shade can be easily rolled up and zipped into the watermelon storage pouch, It also features two colorful hanging toys.
Peak & Eat monkey plate​
The monkey plate is designed for baby's first finger foods self-eating experience.
It has a suction cup for stability at mealtime. The peek-a-boo monkey feature encourages eating when introducing the baby to solid food.
It easily attaches to any flat surface.
Marketing ​
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As the creative director I had a major part in building the new company's marketing strategy and branding. The main idea behind the new strategy was to help parents in their daily life,and create an EASIER PARENTING brand.
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These products provide a smoother parenting experience and help parents enjoy each moment with their baby.
​After a long research, we chose to launch our new strategy in 5 ‘Easier’ categories: Development, Sleep, Travel, Outdoors, and Mealtime.
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We also made a long process of rebranding in order to apply and distribute the concept, which was made in collaboration with The Michal Suday studio.
Photoshoot & Styling​
A main part of my job is to set up photo shooting days. This involves creative concepts, styling, casting, producing, and processing the desired results into the different marketing tools.
